Airline cabin crew staff from the Thomas Cook Airlines Group will be touching down in London this Wednesday and Thursday for the OMG! Conference, Training and Awards organised by inflight services’ specialists, Alpha LSG.

 

Dedicated to helping airline staff improve commercial results, this two-day annual conference and training programme is also aimed at raising the customer service bar, utilising workshops and team building exercises, which all lead up to the grand awards dinner for the best performing cabin crews.

 

This year’s meeting is being held at the Hilton Hotel, Wembley (April 13-14) following last year’s successful inaugural OMG! Conference, Training and Awards hailed as ‘inspirational’ by Maggie Kennedy, the Head of Cabin Crew UK and Group Head of Service and Sales Training for Thomas Cook Airlines.

 

 

Once again, there will be crews participating who represent all of Thomas Cook’s network, including the UK, Scandinavia, Germany and Belgium.

 

Alpha LSG CEO Alex Forbes said this unique ‘reward and recognition’ programme developed by the company’s Inflight Retail team continues to reflect a ‘remarkably successful strategy’ in terms of engaging and supporting cabin crews – the front-line sales representatives.

 

He said: “Our OMG! programme is a key part of our commitment to help Thomas Cook Airlines to achieve the maximum possible commercial benefits from the inflight services they offer to their customers.

 

“It also provides a platform for suppliers to showcase the range of products available, giving cabin crews a better understanding of the entire Inflight range. It is recognised as a really innovative programme which helps to enhance the sales performance.”

 

The venue: the Hilton Hotel in Wembley, London.

 

Dean Witham, Thomas Cook Group Airlines Cabin Service & Sales Training Manager, said OMG! also helps to prepare cabin crews for the start of the busy summer season: “OMG! provides a fantastic platform for the group airlines crew to bond, learn new skills, have fun and be creative.

 

“By the end of OMG! we all leave on a high, motivated for the summer and most importantly, ready to provide an improved shopping experience for our customers.”