TRBusiness and m1nd-set are delighted to reveal that Anora is partnering with the 2023 TR Consumer Forum as the Networking Dinner Sponsor.

Sanna Sundin, Marketing Manager GTR, Anora, is looking forward to the Nordic wine and spirits brand house being part of the “fantastic” event, which is taking place in Vienna from 21-23 June 2023, at the hi-tech, energy efficient AirportCity Space development at Vienna Airport.

“Travel retail and duty free are slowly recovering but all of us are still facing challenges,” she said. “It’s therefore more important than ever for an event that puts the consumer at the heart of all discussions.

“It’s an engaging forum for sharing ideas, knowledge and insights with industry colleagues as well as gathering inspiration for the future. The event is also an opportunity to reconnect with old and new friends and partners.”

A key draw card of the conference is that delegates gain exclusive access to m1nd-set consumer insights worth six figures in value, if commissioned independently.

As it the case for many duty free and travel retail stakeholders, staying on top of the latest consumer trends and behaviours is key for Anora.

“If we would not prioritise analysing trends, customer and consumer insights, we will simply shoot in the dark,” said Sundin.

“It gives us a 360-view of the consumer needs and an understanding of the market demand, which is of crucial value for our business. The consumer is at the centre of what we do.

“Covid-19 triggered and accelerated a lot of changes in shopping behaviour. The world and our channel are changing at a faster pace than ever. To be able to act on these consumer changes, staying on top of latest consumer trends and behaviours is crucial.”

Anora’s Key Account Manager Global Travel Retail Olli-Pekka Lappalainen will be in attendance at the Forum and will networking with fellow delegates throughout the two-and-a-half day event.

“Any delegate can obviously connect with me personally during the forum – I would be more than happy to connect and tell more about Anora, our brands and our focus,” he said.

And of course, delegates can enjoy a taste of Anora by sipping on Koskenkorva vodka cocktails, which will be offered to guests arriving at the Networking Dinner, which is taking place at the atmospheric Piaristenkeller, a 300-year-old former monastery in central Vienna.

At the conference, Lappalainen is especially looking forward to the technology and sustainability focused sessions.

“All aspects of technology that the current and future consumers will face and the digitalisation of all stages of the customer journey will be of interest to hear more about,” he said. “In this context and after some turbulent years, the reasons for consumers to buy and what they are looking after will be exciting to learn about. We are also very keen to hear about how brands as well as retailers have or will go about this: the role they can play.

“Another aspect we are interested in is sustainability: how can sustainability be turned into a competitive advantage for all stakeholders? And what prevents the consumers to purchase more of sustainable products in travel retail?”

Further to participating in the Forum, Anora’s travel retail team is currently placing a strong focus on the Americas.

“Recently, we announced our new partnership with Blue Caterpillar and together with their great team we were presenting some of our top brands at the 2023 Summit of the Americas,” said Sundin.

“Secondly, for Koskenkorva, which is our highest priority brand, we are growing its travel retail presence. The range is broadened by some exciting new products such as the liquor Koskenkorva Apple and the flavoured vodka Koskenkorva Lingonberry Spruce, which are just about to hit the outlets.

“Aside from the product launches we are also increasing our visibility for the brand by creating fantastic brand installations and shop-in-shops at our key home market outlets – brand building creations that brings a glimpse of the Village of Koskenkorva to the consumer.

“Koskenkorva Climate Action Vodka remains our flagship product, and we continue to highlight the importance of regenerative farming for the fight against climate change.

“Speaking of sustainability, we are also currently developing lightweight bottles for some of our best-selling products, with aim to reduce our CO2 footprint.”

Tickets to the 2023 TR Consumer Forum in Vienna (21-23 June) are available until 12 June 2023.

To find out more about the 2023 TR Consumer Forum, please visit the dedicated website at www.TRConsumerForum.com.

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