Brown-Forman GTR adds two new expressions to Woodford Reserve range

By Luke Barras-hill |

 – TRBusiness

Brown-Forman Global Travel Retail (GTR) has introduced a duo of limited edition whiskeys to the Woodford Reserve GTR collection.

The release of Woodford Reserve Master’s Collection Sonoma Triple Finish (pictured below) and Woodford Reserve Batch Proof Series 121.2 (pictured right) mark ‘another milestone in Woodford Reserve’s journey of innovation and tradition’, says Brown-Forman.

Stephane Morizet, Marketing Director GTR, Brown-Forman said: “We are thrilled to present discerning travellers these two limited editions, which showcase exceptional highlights from the Woodford Reserve Distillery. These offerings are highly sought after by whiskey connoisseurs and collectors alike.”

Crafted under the watchful eye of Master Distiller Elizabeth McCall, Sonoma Triple Finish marries Kentucky straight bourbon finished in former Sonoma County Pinor Noir, brandy, and bourbon barrels used for ageing red wine.

Meanwhile, Batch Proof Series 121.2 draws from more than 100 different Woodford Reserve barrels and is presented at 121.2 proof, with the barrels used to create Batch Proof sourced from different dates of production and matured in various warehouses and different floors within those warehouses.

READ MORE: Brown-Forman GTR highlights commitment to women’s empowerment

READ MORE: Brown-Forman releases Herradura Legend Añejo Tequila into GTR

READ MORE: Glenglassaugh 44 Year Old lands at DDF to celebrate 40th anniversary

READ MORE: Brown-Forman sees GTR sales soar 43% in FY23 as total sales hit US$4.2bn

 

 – TRBusiness

International

Antony Morato partners with 2.0 & Partners to expand TR footprint

Image Credit: Antony Morato Antony Morato has entered into a new collaboration with...

Asia & Pacific

REVEALED: Travel Retail Awards APAC Finalists

Image Credit: TRBusiness TRBusiness and m1nd-set are thrilled to announce the finalists in the...

Channel News

Guerlain unveils wide-ranging beauty and fragrance launches for 2026

Image Credit: Guerlain Guerlain is kicking off 2026 with a broad portfolio of launches...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend