American-owned spirits and wine company Brown-Forman has appointed Liviko as its official representative and importer in Estonia and Latvia.

Liviko’s import portfolio will include Jack Daniel’s Tennessee Whiskey and Finlandia Vodka, among other premium brands.

Krzysztof Matenko, General Manager Developing Europe/East, Brown-Forman said: “We are pleased to partner with Liviko to distribute our premium product portfolio. We look forward to working closely together to continue to grow our brands in Estonia and Latvia.”

Matenko added: “We are confident we have found an ambitious company to develop our brands, which are enjoying rapid growth across all key global spirits markets.”

Janek Kalvi, CEO, Liviko Group says the partnership with Brown-Forman is an important and long-awaited step for Liviko in complementing its international premium product portfolio.

LIVIKO REPRESENTATION A ‘LANDMARK AND RECOGNITION’

“For Liviko, as an ambitious importer and distributor, representing Brown-Forman brands is both a landmark and a recognition of our work so far.”

Jack Daniel’s Tennessee Whiskey and Finlandia Vodka are the best-known Brown-Forman brands in Estonia and Latvia, along with a wide selection of Benriach, Glendronach and Glenglassaugh single malt Scotch whisky brands.

As of 1 January 2021, Brown-Forman brands will be represented in Estonia by AS Liviko and in Latvia by the SIA Liviko subsidiary.

Liviko represents several leading beverage brands in its home markets including Brown-Forman, Rémy Cointreau and Bacardi Martini product portfolios, along with Nemiroff vodka and Fentimans.

Stay close to TRBusiness.com for an exclusive interview with Aude Bourdier, Vice President, Managing Director Global Travel Retail.