Coty-owned fragrance house Chloé is launching a new addition to its popular fragrance franchise called Chloé Fleur de Parfum.

 

First created in 2008, the brand said it ‘imagined a unique rose, luminous and fresh, full of grace’ which was ‘so distinctive’ that it instantly became the Maison’s olfactory signature.

 

Over the last eight years, the brand has launched many interpretations, exploring the different dimensions of the flower’s scent.

 

“Today, a new variation on this iconic rose graces Chloé’s garden: Chloé Fleur de Parfum tells a completely new olfactory story and highlights the flower’s heart, the source of its richest and softest scent,” says Chloé.

 

“The fundamental note comes from the rose heart. Surprisingly, it unfolds slightly tangy inflexions that recall the scent of raspberry. Never before had Chloé’s rose displayed such fruity tonalities.”

 

The verbena flower and cherry blossom also feature in the fragrance.

 

Actress and model Dree Hemingway (pictured top), who TRBusiness interviewed last year, has been the face of Chloé’s fragrances since an agreement was signed in 2015.

 

Hemingway once again features in the new Chloé fragrance advertising campaign, shot by Inez and Vinoodh.