Counter Intelligence Retail (CiR) has announced it will be rebranded as The NPD Group, effective today (23 January).

Part of the NPD family since December 2016, CiR will become the travel retail practice at NPD known as NPD Travel Retail. Its Travel Retail practice specialises in traveller statistics, shopper and nationality  insights, and key market trends for all the major categories sold in duty-free.

The practice provides clients with an understanding of this channel so they can create plans to drive revenue.

Alongside the rebrand, NPD plans to introduce new services, including an airport level sales performance product linked to an enhanced traveler statistics and shopper intelligence service.

SIGNAL OF INTENT

Garry Stasiulevicuis, president of NPD Travel Retail said: “We’re excited to be rebranding the business as this change underscores our ambition and intent to extend our position as the leading data and intelligence provider in the industry by leveraging the globally renowned NPD expertise.

He added: “With NPD’s global presence and their experience across more than 20 industries, this gives us enviable access to global domestic market knowledge and intelligence that we believe is key for supporting travel retail industry growth.

“Combine this with the company’s technical and data management expertise and this puts us in a leading position of being able to bring to market the most accurate and wide coverage levels of data.”

In addition, NPD has created and published the latest European Travel Retail Confederation (ETRC) sales and traffic report to be presented at the ETRC forum in Amsterdam on 24 January 2019.