DFS and Estée supercharge travel beauty in ‘chic’ promo

By Luke Barras-hill |

EsteeChic

The Chic Never Sleeps campaign spotlights at T Galleria by DFS, Hawaii.

Estée Lauder has joined forces with DFS Group to create a compelling campaign designed to encourage travellers to embrace round-the-clock beauty regimes.

The ‘Chic Never Sleeps’ campaign, which stars at *selected DFS stores until 31 May, illustrates the journey of two friends, Natalie and Elise, who share a mutual love of travel and use the Estée Lauder ‘Beautiful Skin Travel Collection’ to stay rehydrated and refreshed.

This new collection of bestsellers includes Advanced Night Repair Synchronized Recovery Complex II, the Advanced Night Repair Eye Synchronized Complex II and the Revitalizing Supreme + Global Anti-Aging Cell Power Soft Crème, all available as a DFS travel set.

INFLIGHT POP-UPS

Visitors to a variety of DFS locations including T Galleria outlets in Hong Kong, Macau and Hawaii will benefit from a suite of beauty essential services designed to ‘supercharge your skincare and makeup looks when you fly’.

 

 

A 360-degree localised photo booth allows users to share their Chic Never Sleeps look on social media from each destination.

Meanwhile, travellers to **certain locations can try out their favourite Pure Color Love lipstick or discover certain shades using Estée Lauder’s augmented reality program, YouCam Makeup X Estée Lauder.

EsteeAdvanced

The Beautiful Skin Travel Collection lists at DFS stores until 31 May.

 

The campaign and Estée Lauder/DFS collection can be found at the following locations:

*T Galleria by DFS Hong Kong, Tsim Sha Tsui East

 *T Galleria by DFS, Macau, City of Dreams

*T Galleria by DFS, Macau, Shoppes at Four Seasons 

*T Galleria Beauty by DFS, Macau, Galaxy Macau

*T Galleria Beauty by DFS, Macau, MGM Cotai

*T Galleria Beauty by DFS, Macau, MGM Macau

*T Galleria by DFS, Macau, Studio City

**T Galleria by DFS, Singapore

*T Fondaco dei Tedeschi by DFS

*T Galleria by DFS, Saipan

**T Galleria by DFS, Hawaii

**T Galleria Beauty by DFS Hong Kong, Causeway Bay 

**T Galleria by DFS, Hong Kong, Canton Road

*DFS, San Francisco International Airport

**DFS, Los Angeles International Airport

 

 

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