Digital marketeers and decision makers from DF&TR will descend on Düsseldorf International Airport on 7 November for the next iteration of the Global Shopping Forum (GSF) – and there is still time to register.

Themed ‘The Power of Innovation: How to bridge the digital gaps in the travel retail industry’, the latest instalment of the dynamic and thought-provoking GSF series promises stakeholders more ‘deep-dive’ insights across a range of technology-driven subjects.

These are clustered around identifying travel retail’s missing potential for digitalisation and targeting travellers during the ‘micro moments’ of their travel journeys; negotiating communication difficulties within social media and optimising Chinese platforms such as Weibo and WeChat; and exploring the relevance of digital touchpoints on the decision-making process.

Discussion will also centre on how to maximise performance marketing campaigns to increase footfall and conversion at airport retail and F&B outlets with insights, case studies and best-practice solutions provided on Chinese shopping behaviours and millennials.

ABUNDANT NETWORKING OPPORTUNITIES

This year’s GSF, a boutique event limited in numbers, is a co-operation between Düsseldorf Airport and Travel Blue. Global Blue, Global Smiling and Z-Zoom are sponsoring the event. Eli Fel, Founder and Honorary Chairman, Global Shopping Forum and Managing Director, Travel Blue Germany will co-host GSF alongside Peter Mohn, CEO, m1nd-set, the event’s Research and Content Partner. TRBusiness is the official media partner.

The likes of Lufthansa, Gebr. Heinemann, Travel Blue, Vienna Airport, Hamburg Airport, Photoair Electronics, Portland Design, Google, Baidu and Ctrip have already confirming their participation, alongside suppliers such as Estée Lauder Companies and Mondelēz International.

Speakers on the day include Michael Mauerhoff, Head of Marketing Sales DACH, Global Blue; Pia Martina Klauck, Head of Commercial Operations, Düsseldorf Airport; Mario Kalsch, Head of Category Management Ancillary Services & Retailing, Lufthansa Group; Jan Hieronimi, Industry Manger, Retail, Google Germany; Lewis Allen, Director of Environments, Portland Design; Anna Marchesini, Project Manager, m1nd-set; Lexie Guo, Key Account Manager, Global Smiling; and Daniel Levin, COO, Travel Blue (TBC).

Fel said: “I am very honoured to announce the 5th Global Shopping Forum this year in Düsseldorf. Over the last few years the Global Shopping Forum has established itself as a boutique think tank for marketeers of the larger travel retail industry.

“Speakers from Google, Lufthansa, Ctrip , Düsseldorf Airport, Global Blue – to name a few – will enable a ‘deep dive’ into the ongoing digital transformation process in our industry.

“This event is the enabler for decision makers to exchange know-how, learn from success cases and to find new innovative solutions to bridge the gap between travellers and the travel retail industry.”

For further information on the agenda and to register, click here.

Those experiencing any problems can contact Ekaterina Burdina at [email protected]

To view coverage of last year’s GSF-hosted Google Meets Travel Retail event, click below links.

Google tools tackle browser-to-buyer challenge

Google to tackle ‘digital’ debate at landmark event

Vienna the ‘test bed’ for Google-powered case study