Global premium Gin brand Drumshanbo Gunpowder Irish Gin is to introduce its first one-litre GTR exclusive at the TFWA World Exhibition in Cannes (Blue Village H17).

Travel retail specialists Duty Free Global & The Shed Distillery of PJ Rigney, makers of Drumshanbo Gunpowder Irish Gin, have announced a new strategic partnership to facilitate the introduction of the 1000ml edition specially created for duty free channels.

Drumshanbo Gunpowder Irish Gin is slow distilled by hand with oriental botanicals and Gunpowder Tea at The Shed Distillery of PJ Rigney in Drumshanbo, Ireland.

Launched just over two years ago, the Drumshanbo Gunpowder Irish Gin brand has become prominent in airports ranging from Dublin, where it is the top-selling liquor line, to Bahrain. The brand is also investing in displays and customer activations across the global duty free channel.

THE SHED DISTILLERY

Drumshanbo Gunpowder Irish Gin is the first ever brand from The Shed Distillery of PJ Rigney, home of the recently launched Sausage Tree Pure Irish Vodka, Premier Grand Cru  Irish whiskey and other The Shed Distillery brands.

Patrick J Rigney, Founder & Managing Director of The Shed Distillery of PJ Rigney said: “Our strategic partnership with Duty Free Global for the launch of the bespoke 1000ml Drumshanbo Gunpowder Irish Gin bottle is a pivotal development for our brand globally.

“Duty Free Global’s intricate insight into the travel retail consumer has been fundamental to this timely introduction of the new 1000ml sku at the prestigious 2018 TFWA Cannes event.

“Travel retail has been and will continue to be instrumental in establishing the remarkable global presence of Drumshanbo Gunpowder Irish Gin, Sausage Tree Pure Irish Vodka & future releases from The Shed Distillery.”

Barry Geogheghan, Founder & Director Duty Free Global said the consistently growing demand from duty free customers internationally for premium quality Gin, made the release of the new 1000ml bottle an inevitability.

He added: “We at Duty Free Global are extremely proud to be representing the top quality products from the Shed Distillery. We are very confident that the Drumshanbo Gunpowder Irish Gin in the new duty free format will be a huge success with our travel retail operator partners around the globe. ”