Ferrero Rocher and La Cuvée sparkle with gifts at Paris CDG & Rome FCO

By Luke Barras-hill |


Champagne house Laurent-Perrier tied up with Ferrero during the festive season to offer travellers at Paris Charles de Gaulle and Rome Fiumicino Airports some delectable treats.

An activation pairing Ferrero Rocher pralines with La Cuvée champagne tempted visitors at the airports in December, encouraging them to purchase special gifts for their loved ones.

Customers were offered 20% off the purchase of a La Cuvée gift pack (2 x 37.5cl) and a Ferrero Collection box.

A Ferrero statement read: “This special partnership perfectly integrates with the new Ferrero Pralines communication platform, launched last month, which inspires and encourages travellers to savour every reunion after a journey and to make the moment a golden sparkling celebration.”

(Bestselling products from two categories were visible at Paris CDG, pictured above and below, and Rome Fiumicino in December.)



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