Kreol Travel Retail has announced a new, exclusive distribution agreement with premium Mexican tequila brand Don Nacho Tequila, for the travel retail channel.
The new partnership aims to expand the visibility and distribution of Don Nacho Tequila in the travel retail market, and introduce new consumers to the brand’s portfolio.
Don Nacho Tequila was founded in 2003 by Ignacio Hernandez Gutierrez (also known as Don Nacho), who pioneered the cultivation of blue agave in the highlands of Jalisco.
Today, the brand is owned by him and his descendants, who continue to produce high-quality tequila using traditional methods and high-quality processes.
The Don Nacho portfolio includes Blanco, Reposado, Añejo, Cristalino Añejo, and Extra Añejo tequilas. The brand has won a number of awards and accolades, including gold medals at the San Francisco World Spirits Competition and the Tasting Competition Brussels.
Additionally, Don Nacho Tequila is HACCP- and Kosher-certified.
“We are honoured to be chosen as the travel retail distributor of Don Nacho Tequila, a prestigious and award-winning tequila brand from Mexico,” noted Kreol Travel Retail CEO Lal Arakulath.“We are so impressed by the history, heritage, and craftsmanship of Don Nacho Tequila that we are confident it will appeal to discerning consumers who appreciate quality and authenticity. We are excited to launch the brand and to support its success in the travel retail channel.”
“We are delighted to partner with Kreol Travel Retail, a well-established and respected company in the travel retail sector,” commented Don Nacho Tequila CEO Ignacio Hernandez Gutierrez.
“We believe that they have the capabilities and resources to grow our brand and reach new customers in these important regions. We look forward to working with them and to sharing our passion for tequila with travellers around the world.”