Lital Powell alongside colleague Andrew Pentol at the 2023 Global Travel Retail Awards, where Cabeau won Best Charity Initiative and earned a highly recommended accolade for Best Travel Accessory.

Travel retail executive Lital Powell (née Guedalia) has been appointed to the new position of Vice President of Sales at travel neck pillow specialist Cabeau.

Powell, who joined Cabeau in March 2017, will lead and grow Cabeau’s sales team within domestic and travel retail markets globally in her new role.

She will be tasked with managing sales P&L, defining goals, shaping growth, implementing best practice and ensuring team KPIs are met.

Having started at the US-based company as Senior Account Manager, Powell went on to become Americas Director of Sales and Global Travel Retail Sales Director.

David Sternlight, CEO, Cabeau stated: “Lital has continued to exceed all our expectations. She embodies what Cabeau stands for:  innovation, integrity, and hard work. We are so happy that she’s now leading our sales team, and the team is already responding very well. We look forward to Lital leading us to continued growth.”

Powell added: “I am very excited about this growth opportunity. It has been a pleasure growing professionally with the company and I am looking forward to meeting new heights and achieving great sales. We have an amazing sales team so I am looking forward to working alongside everyone.”