M1nd-set launches ‘Five Things You Need To Know’ with TRBusiness

By Charlotte Turner |

Welcome to the first edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot, relevant to all industry stakeholders.


This easily digestible portion of five quick stats – brought to you by the leading travel retail consumer research agency m1nd-set – offers timely updates on what you really need to know, now.


In this brief we learn that 74% of Chinese travellers are influenced positively when interacting with staff in airport shops and we find out the three main reasons why Chinese travellers do not purchase in duty free shops.


In addition m1nd-set reveals that the three most popular products categories amongst Chinese travellers are skincare, perfumes and make-up.


This topic will be explored in more detail in m1nd-set’s next newsletter.




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