M1nd-set’s Business 1ntelligence Service (B1S) has added a new module, which will help travel retail stakeholders gain greater insights on customer profiles, nationalities, destinations and travel behaviour.

The B1S service which already includes traffic data from IATA’s Direct Data Solutions (DDS), now incorporates data on airlines and major airline alliances.

It shows all the major carriers, including legacy and low-cost carriers, for all major international airports, as well as traffic information by airline alliance.

M1nd-set’s B1S, which consists of the two Air Traffic and Behavioural Insights modules, comprises a database of over 85,000 interviews with international travellers undertaken at airports worldwide.

SHOPPER BEHAVIOUR

The B1S will now be able to correlate shopper behaviour at all major airports based on the airline, airline type and alliance, as well as nationality, origin and destination.

According to m1nd-set, the new module will enable subscribers to gain significantly greater visibility on traveller information, which, when combined with the shopper behaviour data element of the B1S, will provide analysis of possibilities for travel retail marketers.

Exclusively available through the B1S platform, IATA’s DDS is also available to the travel retail industry for the first time. The IATA traffic data, which includes data sourced from airlines directly and indirectly and aggregated from multiple sources is updated every month.

It incorporates traffic data on over 850 airlines, including 150 low-cost carriers, around 75,000 routes and 4.5m unique flight paths. The airline module also enables B1S subscribers to fine-tune the data with a series of filters.

These include international and domestic flights, duty free qualifying passengers versus non-duty free, legacy and low-cost carriers, origin to direct destination versus final destination, connecting versus non-connecting passengers, airline alliance and even using different Brexit scenarios.

Pablo Saez-Gil, B1S Director, m1nd-set commented said the module was particularly useful, given the developments in inflight duty free and the increasing focus on digital retail. “As airlines shift their focus from traditional onboard duty free to e-commerce solutions offering a broader range of products with home delivery or pick-up-on-arrival services, airports and airport duty free retailers will be increasingly challenged by airlines,

“B1S can now demonstrate the changing patterns of international travellers and their shopping behaviour, not only from one airport to another, but also by airline.

With historical data over a certain timeframe, B1S will help analyse and determine how passengers on specific airlines are changing their shopping behaviour and spending levels in airports, identifying which carriers and alliances are greater competition to airports and which are the more profitable carriers to airports.”

He concluded: “This is the only solution available today, which is able to track traffic for so many airlines and around 4.5 million flight path combinations. Previously, only airlines subscribing to IATA’s DDS were able to access the information. Thanks to m1nd-set’s B1S, this is now also available to the travel retail industry.”