Inflight distribution specialist, Scorpio Worldwide has confirmed a new partnership with entrepreneurial grooming brand Mo Bro’s and plans to showcase products at the TFWA World Exhibition in Cannes.

 

Scorpio describes Mo Bro’s as ‘a brand developed especially for males who want to groom and care for their beard as they do the hair on their head’.

 

The company was founded in 2014 by three brothers after they decided to grow their beards for ‘Movember’ – the annual November event to raise money for Men’s Health charities – particularly related to prostate cancer.

 

During this time, the three brothers struggled to find products to stop their emerging beards from becoming itchy and messy; to solve the problem they developed their own range of innovative, high quality grooming products.

To cater specifically for the travelling man, Scorpio Worldwide and Mo Bro’s have created three travel retail exclusive collections that will be showcased at TFWA World Exhibition (Mediterranean Village, P08). Available in Classic Cedarwood or Unscented these include:

 

Mo Bro’s Grooming Travel Kit – A gift set which contains ‘all of the essentials’, including Beard and Moustache combs, as well as beard oil to stop any irritation.

 

GIFTING SETS

“This gift set also comes with a Gift Tin which means you can easily wrap up the present for that special bearded someone,” says Scorpio. The tin contains: 25ml Beard Balm; 15ml Moustache Wax; 10ml Beard Oil; a Beard Comb and a Moustache Comb.

 

Mo Bro’s Ultimate Beard Care Kit tin contains: Hessian Carry Bag; 25ml Beard Balm; 25ml Moustache Wax; 20ml Beard Oil; 80g Beard Soap; Beard Comb; Moustache Comb.

 

Finally, Mo Bro’s Beard Balm Gift Collection allows the user to try each of the six scented beard balms (which contain almond oil and shea butter) available in the Mo Bro’s collection. This gift pack includes: 6x 25ml Beard Balms – Cedarwood, Unscented, Sandalwood, Vanilla and Mango, Sweet Mint and Summer Spice.

 

Stuart McGuire, Chairman, Scorpio Worldwide, comments: “The Mo Bro’s brand is a great example of
entrepreneurialism, which I have great admiration for as it’s the same spirit upon which Scorpio Worldwide was built.

 

“The Mo Bro’s brand is ideal for inflight due to its gifting potential, and as the channel in general is impulse-driven the brand is sure to emulate its current domestic success.”