Building on the success of its Toblerone Tiny Mixed Bag, Mondeléz World Travel Retail has launched a line extension of Tiny Mono-flavour Bags, to increase further its offer in the sharing confectionery segment.

Three new variants will be launched in a travel retail exclusive format – Milk, White and Dark – complementing the existing Toblerone Tiny Mixed Bag, one of Mondeléz WTR’s top-selling skus in the travel retail channel.

To support the release, Mondeléz WTR has designed a new pack to deliver greater on-shelf presence and strong in-store visuals featuring an outsized magnifying glass to help communicate the choice of three flavours. Through the line extension Mondeléz WTR is expecting to give greater scope to retailers for promotional multi-buy offerings.

In 2014, Toblerone Tiny Mixed Bag outperformed average growth across the entire Toblerone portfolio, reports the company.

Nicole Hatt, Manager Category Marketing at Mondeléz WTR says, “Toblerone Tiny Mixed Bag has been one of our star performers, acting as a core pillar of our offering in the highly strategic share segment.

“With the launch of Mono-flavour Bags we look set to build an even more robust proposition for consumers by providing greater choice while retaining the practical, proven format. For retailers this range extension provides the platform for an even more consumer-relevant Toblerone sharing offer, stronger merchandising, more appealing promotional offers and an increasingly harmonised bag offering.

“We’re confident that the many partners that have challenged us to deliver continued innovation around the Toblerone Tiny format will be delighted with these products.”