Nuxe brings spring inspired Flower Market activation to Paris and China

By Faye Bartle |

Nuxe Flower Market activation.

Left: Caroline Goix, Global Travel Retail Sales & Marketing Manager, Nuxe. Right: The HPP at Paris Charles de Gaulle Airport.

Duty free shoppers in Paris, Sanya, Beijing and Shanghai are being immersed in the sights and aromas of spring thanks to Nuxe’s Flower Market merchandising activation, which is inspired by the season.

Created especially by the travel retail team, the display shines a light on three products from the French beauty brand’s ‘hero’ Huile Prodigieuse range: Huile Prodigieuse, Huile Prodigieuse Florale and Huile Prodigieuse Neroli.

It is running at Beijing Airport’s Terminal 3 and Shanghai Pudong International Airport’s Terminal 1 throughout May.

Prior to this, the Flower Market by Nuxe concept was at in place at HTDF Sanya Duty Free Mall with Lagardère Travel Retail, as well as at Paris Charles de Gaulle Airport and Paris Orly Airport during April.

Nuxe Flower Market activation.

Nuxe’s Flower Market activation at HTDF Sanya Duty Free Mall.

“We are delighted to have had the opportunity to implement this display in Paris airports and downtown Sanya, which are important travel retail locations for us and gave us a fantastic presence in store,” said Caroline Goix, Global Travel Retail Sales & Marketing Manager, Nuxe.

“It is a beautifully detailed concept evoking a fragrant seasonal mood that perfectly captures the spirit of products like Huile Prodigieuse Florale, a fragrance with a bright bouquet of floral notes, such as blossoming magnolia.

“The extended presence of Flower Market in downtown Sanya, and its additional implementation in Beijing and Shanghai airports throughout May, reflects the growing presence of our brand in China.”

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