PanzerGlass recruits Alan Brennan as Director New Channels, GTR & beyond

By Charlotte Turner |

PanzerGlass has appointed experienced travel retail executive, and former Director of dcgtr, Alan Brennan as Director New Channels covering both Global Travel Retail (GTR) and new international domestic market channels.


Brennan will report into Jesper Mikkelsen General Manager Global Retail and will lead the team headed up by Christian Butzer – Global Sales Manager New Channels, to drive growth of the PanzerGlass sustainable core range of mobile device screen protectors, new performance range and the recently launched, Spray Twice a Day cleaning device solution.


“I am delighted to be joining the PanzerGlass team, at this exciting time for the company as it continues to grow and expand internationally,” said Brennan.


“Its green mobile device solutions from screen protectors to cleaning solutions are on point in the new retail reality, providing customers with sustainable product solutions for their Smartphones, Smartwatches and GPS devices, at home, in work and in leisure.


“We see huge potential to accelerate our growth in GTR both online and instore despite the current challenges the channel is facing. I look forward to working with Christian and the team, building on their excellent work to-date in the channel and sharing with our existing and new retail partners the PanzerGlass ambition for a redefined Global Travel Retail 2.0 both online and instore.”



In 2013, the Danish start-up PanzerGlass launched its signature first-of-its-kind screen protectors for mobile devices and started what is describes as a ‘revolution to elevate the strength of screen protectors’.

Today, PanzerGlass has grown to a global brand and company with more than 114 employees and present in 70 different markets. “Over the years, PanzerGlass has become a synonym with superior screen protectors for mobile devices,” said the company.


“Users can practically protect all devices; laptops, smartphones, tablets, displays in cars and smartwatches. PanzerGlass is perceived as one of the leading screen protection brands in the world and we’ve done collaborations with Cristiano Ronaldo, PopSockets, Swarovski and several leading football clubs.”

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