Puig has created a pioneering NFT (non-fungible token) activation at Madrid-Barajas and Rio de Janeiro-Antonio Carlos Jobim Airports to celebrate the launch of its Good Girl Blush fragrance from Carolina Herrera.
The NFT collection, called The Beauty Travel Capsule, is described as an exclusive digital assets showcase of artwork inspired by the new scent. It was created by digital artist duo Auroboros and will be available at the two locations for a limited time only.
Carolina Herrera x Auroboros
Auroboros is a collective of 3D designers committed to championing the values of female empowerment and diversity. Accordingly, the exclusive Beauty Travel Capsule NFT collection aims to inspire, connect and support women globally.
As a result of this partnership, NFT holders will gain privileged entry to an exclusive Beauty Travel Discord Channel, and be granted access to an exclusive Web3.0 Introductory Masterclass led by the designers themselves.
Additionally, owners will have access to the WOW3 programme which includes physical and virtual events, and a tech global job platform, as well as a weekly podcast and newsletter.
The Beauty Travel Capsule NFT holders will automatically be inducted into the Carolina Herrera Beauty Travel Community, and receive exclusive communications from the brand.
Owalt NFT distribution
The NFT distribution will be via a physical machine that resembles a banking ATM. In addition to the digital NFT, travellers will receive a printed commemorative souvenir.
To ensure accessibility for all, Carolina Herrera is using the Owalt Wallet, a non-custodial NFT wallet that can be instantly created for travellers using their phone number. Once holders receive their digital collectibles, they can re-access their NFT at any time on the Owalt app or website, and receive direct push notifications from the brand.
Carolina Herrera Good Girl Blush
Carolina Herrera Good Girl Blush is a floral fragrance presented a pink-coloured incarnation of the signature Good Girl stiletto-shaped flacon.
The vegan edp juice features a peony heart combining ylang ylang and upcycled rosewater, leading to a base of sustainably-sourced vanilla.
Puig Executive VP Global Travel Retail Kaatje Noens commented: “This first-of-a-kind initiative from Carolina Herrera takes the traveller experience to the next level with an engaging activation that aims to empower women.
“Both the activation and the new fragrance epitomise Puig’s goal to help consumers further their wellness, confidence and self-expression and we invite travellers at Madrid-Barajas and Rio de Janeiro–Antonio Carlos Jobim airports to indulge themselves in all that the Good Girl Blush universe has to offer.”