French self-care brand Puressentiel launched its latest natural health and wellbeing merchandising concept across multiple airports around the world this summer.
Created exclusively for travel retail, the concept offers travellers a complete experience of the brand under the tagline ‘Discover Your Natural Journey’.
The concept features TREX exclusive premium skincare kits and GWPs to drive conversion, a QR enabled quiz inviting consumers to personalise a daily routine, and a furniture concept that champions elements of natural design.
The roll out began with 12 locations, with a further 20 to come in the coming months.
Sell-out is already ‘exceeding expectations’ according to the company.
“We are thrilled that the results confirm the trend – the demand for natural products to achieve wellbeing and health is booming,” said Rocco Pacchioni, Executive Director of Laboratoire Puressentiel.
“We would like to thank our partners who took up the challenge of this test in their key airports.”
The company partnered with four top retailers to bring the roll-out to fruition: Lagardère Travel Retail, Dufry, Kappé and Delhi Duty Free.
The concept is now in place in Belgium at Brussels Airport (Zaventem) in Terminal A and Terminal B, as well as at Brussels South Charleroi Airport; in France at Orly, Nice, Toulouse, Lyon, Marseille and Bordeaux airports; in the Netherlands at Amsterdam Airport Schiphol in Terminal 3 and Terminal 4; and in India at Indira Gandhi International Airport.
Locations currently in progress are located in Spain, Greece, Switzerland, Finland, French overseas territories and Morocco.
The Puressentiel range is made in France and based on essential oils.
It offers 100% natural alternatives to skincare, body care and self-care products with its range spanning everything from natural remedies to massage oils and floral water mists.
Among the company’s best sellers are the Purifying Antibacterial Gel, Stress Roll-On; and the Beautiful Skin Organic Elixir Face Care Oil.