Rituals updates amenity-style luxury travel exclusives
By Luke Barras-hill |
Rituals’ fans can enjoy their favourite products on the move with the release of new travel exclusive ranges.
Six travel-size collections feature four best-selling product items (under 100ml), available in a range of stylish amenity-style pouches.
Neil Ebbutt, Director Wholesale, Rituals said: “All our products are based on traditional Asian rituals that help us relax and reinvigorate both mentally and physically.
“De-stressing and relaxing and helping the body to recover are essential for all travellers, especially long haul fliers.”
The travel pack concept was first introduced in 2015 and has received great success, says the brand.
As a result, the new ranges update and expand the product choice and align with Rituals’ 360-degree strategy of ensuring its products are available at every touchpoint on the travel journey.
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