Shiseido Travel Retail has launched new product extensions for its internationally recognised fragrance brands, Dolce&Gabbana, Issey Miyake and Narciso Rodriguez, designed to ‘build a deeper emotional connection with consumers’.
The new releases are part of Shiseido Travel Retail’s aim to provide ‘competitive and unique offerings’ for travel retailers and innovative products for travellers.
Available now in travel retail worldwide, the new scents consist of Dolce&Gabbana’s Fruit Collection, Issey Miyake’s IGO and Narciso Rodriguez’s Narciso Ambrée.
Elisabeth Jouguelet, Vice President of Marketing & Innovation, Shiseido Travel Retail, commented: “Leveraging our consumer-centric strategy, the global release of these new expressions from our fragrance houses is set to drive further brand loyalty among travelling consumers by inspiring their emotions with rich stories of history and place.
‘GREAT TRAVEL ADDITIONS’
“Fragrance is a powerful emotional driver and scents have the ability to influence our well-being, invoke positive moods and reduce stress, which is especially important during these unprecedented times. With category-leading innovation, we are confident that they will serve as great travel additions for our beauty consumers.”
The trio of new fruit scents – Lemon, Orange and Pineapple – from Dolce&Gabbana pays tribute to the Italian island of Sicily.
Each centred around a singular fruit, the juices are composed of a ‘complex blend of rare and carefully crafted essences that perfectly captures the vitality of a Mediterranean orchard in full bloom’.
The flacons carry fruit-shaped caps, inspired by Sicily’s renowned maiolica ceramics, transforming the Fruit Collection fragrances ‘into collectable pieces of art’, said Shiseido.
The three fragrances come in 150ml variants and are now available in select travel retail locations worldwide.
ISSEY MIYAKE IGO
Issey Miyake IGO is described as a ‘technological and playful rendering’ of Issey Miyake’s iconic Eaux d’Issey perfume with an innovative, two-in-one bottle design that took four years to be perfected.
In parallel with its English meaning, ‘I GO’, IGO in Japanese means ‘hence-forth’, which signifies the future.
The perfume comes encased in a dual-function bottle comprising the ISTAY flacon, which may be left at home; and the portable IGO cap which contains 20ml of fragrance for spritzing on the go.
The Issey Miyake IGO collection is available in three fragrances: L’Eau d’Issey (80ml); L’ Eau d’Issey pour Homme (100ml) and L’Eau d’Issey Pure Nectar de Parfum (80ml).
AMBER BLENDS WITH VANILLA FOR NEW NARCISO SCENT
Finally, Narciso Rodriguez’s new eau de parfum, Narciso Ambrée, is said to be inspired by ‘a woman’s golden freckled skin radiating with the warmth of the sun and expresses the mysterious alchemy of attraction’.
A collaboration with perfumer Aurélien Guichard, the fragrance’s original amber note is enhanced and blended with vanilla.
“Infused with exotic tiaré flower and ylang-ylang from Madagascar to create a deep and captivating floral note, Ambrée also contains smooth cedar to reflect the elegant woody signature of the Narciso range,” adds the brand.
Narciso Rodriguez’s Ambrée Eau de Parfum comes in 50ml and 90ml variants and is now available in travel retail worldwide.