Sim Local is to open its first standalone store outside the UK and Ireland at Brussels International Airport.

TRBusiness first revealed the company’s overseas expansion plans in an exclusive interview with Andrew McClellan, Chief Operating Officer, Sim Local last year.

McClellan said: “This is a model we can take abroad very easily. There are a number of airports worldwide which are crying out for a really solid sim offer.”

The new store at Belgium Airport will service international travellers to the Belgian capital as passenger restrictions lift.

Sim Local will provide a choice of sim cards and connectivity options to international travellers looking to stay seamlessly connected while abroad, without incurring additional roaming charges.

IN-STORE ACCESSORIES OFFER

Accessories from brands including Skross and PanzerGlass will also be available, will fully trained staff on hand to help customers select the right offer and products.

The opening of the Belgium store follows the unveiling of a new departure store at London Heathrow Airport Terminal 5 on 30 June. Plans to open the store were also revealed in the aforementioned exclusive interview with McClellan. Further stores are expected to open during the course of the year.

Ian Rankin, Chief Trading Officer at Sim Local commented: “This is a fantastic milestone for Sim Local and a great opportunity to continue to build our brand across Europe.

“We are delighted to be working with Brussels Airport to serve their passengers. This store will further strengthen our retail presence at key airports across the globe.”

Frédérique Ringoot, Retail Manager at Brussels Airport added: “We are thrilled to welcome Sim Local to Brussels Airport.

“We believe that extending our retail offering to include their local Sim cards will be much appreciated by returning international travellers looking to stay seamlessly connected whilst visiting Belgium.”

Sim Local has points of sale at over 150 locations worldwide. Customers can purchase sim cards from the company’s travel affiliates such as WHSmith and InMotion and from Sim Local stores and vending machines located in airports globally.