Stoli unveiled a limited edition vodka to celebrate its 80^th anniversary plus a relaunched bottle of Stoli Gold at the TFWE in Cannes last week.

The decision to present both editions at the TFWE reflects the importance of the DF&TR channel to the brand, says Stoli.

“Travel retail is the perfect environment for limited editions, such as Stolichnaya 80^th Anniversary Vodka, and the TFWA Exhibition is the perfect platform to showcase this highly original collector’s item,” said Stoli CEO Hugues Pietrini.

Stolichnaya 80^th Anniversary Vodka will be released in limited quantities with a unique bottle design and exclusive presentation box.

Travellers are continuing to treat airport shopping as an opportunity to ‘trade up’ and try something new and unique, says the company, hence the decision to unveil the new-look Stoli Gold.

 

FOR SUPER-PREMIUM VODKA FANS

The new, taller and elegant bottle is intended to create ‘greater brand awareness among super-premium vodka drinkers’, adds the company.

It aims to reposition Stoli Gold as ‘a status-led luxury brand’ in existing markets, while introducing it to new regions.

Already performing strongly in the Middle East and travel retail, Stoli Gold will be available at London Heathrow T3 and Dubai Duty Free from November this year, confirms Stoli.

A new recipe and disruptive packaging is aimed at ‘sophisticated 21–39 year-old professionals’.

“This audience, along with millennials, is a key target within travel retail,” adds Pietrini, who is confident the new bottle will result in ‘exceptional sell-through’.