Swarovski turns 125 with emblematic TR exclusive collection for 2020

By Charlotte Turner |

Swarovski-125-anniversary-TR-ex-collection-leadWorld-renowned jewellery brand, Swarovski will celebrate its 125th anniversary in 2020 and aside from launching two brilliant new cuts for Swarovski Zirconia and the ‘Vibrance Family’ – a unique concept that sees two shades blended together on the surface of a single stone – the company is launching a new travel exclusive collection inspired by global travel.


The new 15-piece collection is centred around three motifs: a bird, the globe and the brand’s hero emblem, the Swarovski Swan.


“Swarovski brings a modern touch to timeless travel-inspired motifs,” insists the brand.


“The messenger bird holds a dazzling letter in its beak, the abstract globe is illuminated with shimmering embellishments and the Swarovski swan emblem shines in the brand’s iconic blue.


“The messenger bird holds a dazzling letter in its beak,” says Swarovski.

“The collection showcases sparkling and refined Swarovski elements in clear, blue and pink tones, creating a high-shine appeal, with shoppers able to choose from standalone styles or curated jewellery sets that make brilliant gifts.”



A fitting motif for globetrotters.


Swarovski’s Creative Director, Nathalie Colin, says of the collection: “We know that passengers are looking for more exclusive gifts.


“This collection has been created to offer something unique to travel-lovers and shoppers whose next adventure is always just around the corner.”



The Swarovski swan emblem.

The brand highlights three pieces from the collection including a messenger bird carrying a sparkling letter, a globe in ‘shimmering blue’ and finally the ‘Blue Dazzling Swan’ which best encapsulates the history of the brand.


“To celebrate the brand’s 125th anniversary, a selection of best-selling designs have been reimagined in Swarovski’s iconic blue,” adds Swarovski.


“This includes the ever-popular Iconic Swan line, now available within the travel exclusive collection.”


The new exclusive collection launched in GTR on 1 January 2020 and will be available across all channels, including airports, airlines, ferries, cruises, downtown duty free shops.


Winners revealed: Global Travel Retail Awards 2023

The winners of the 2023 Global Travel Retail Awards were announced at a glittering ceremony at...


‘Go further with collaboration’, hear attendees

TR Sustainability Week 2023 live sessions kicked off on Tuesday* (5 September) with keynote...


Heinemann seals Ryanair inflight contract extension

Gebr. Heinemann has extended its contract with low-cost carrier Ryanair to operate its inflight...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend