Swarovski turns 125 with emblematic TR exclusive collection for 2020

By Charlotte Turner |

Swarovski-125-anniversary-TR-ex-collection-leadWorld-renowned jewellery brand, Swarovski will celebrate its 125th anniversary in 2020 and aside from launching two brilliant new cuts for Swarovski Zirconia and the ‘Vibrance Family’ – a unique concept that sees two shades blended together on the surface of a single stone – the company is launching a new travel exclusive collection inspired by global travel.


The new 15-piece collection is centred around three motifs: a bird, the globe and the brand’s hero emblem, the Swarovski Swan.


“Swarovski brings a modern touch to timeless travel-inspired motifs,” insists the brand.


“The messenger bird holds a dazzling letter in its beak, the abstract globe is illuminated with shimmering embellishments and the Swarovski swan emblem shines in the brand’s iconic blue.


“The messenger bird holds a dazzling letter in its beak,” says Swarovski.

“The collection showcases sparkling and refined Swarovski elements in clear, blue and pink tones, creating a high-shine appeal, with shoppers able to choose from standalone styles or curated jewellery sets that make brilliant gifts.”



A fitting motif for globetrotters.


Swarovski’s Creative Director, Nathalie Colin, says of the collection: “We know that passengers are looking for more exclusive gifts.


“This collection has been created to offer something unique to travel-lovers and shoppers whose next adventure is always just around the corner.”



The Swarovski swan emblem.

The brand highlights three pieces from the collection including a messenger bird carrying a sparkling letter, a globe in ‘shimmering blue’ and finally the ‘Blue Dazzling Swan’ which best encapsulates the history of the brand.


“To celebrate the brand’s 125th anniversary, a selection of best-selling designs have been reimagined in Swarovski’s iconic blue,” adds Swarovski.


“This includes the ever-popular Iconic Swan line, now available within the travel exclusive collection.”


The new exclusive collection launched in GTR on 1 January 2020 and will be available across all channels, including airports, airlines, ferries, cruises, downtown duty free shops.


OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...


TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

The Americas

Avolta expands US presence with 15-year contracts at John Wayne Airport

Avolta is set to grow its presence at John Wayne Airport in Orange County, California, through a...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend