World-renowned jewellery brand, Swarovski will celebrate its 125^th anniversary in 2020 and aside from launching two brilliant new cuts for Swarovski Zirconia and the ‘Vibrance Family’ – a unique concept that sees two shades blended together on the surface of a single stone – the company is launching a new travel exclusive collection inspired by global travel.

 

The new 15-piece collection is centred around three motifs: a bird, the globe and the brand’s hero emblem, the Swarovski Swan.

 

“Swarovski brings a modern touch to timeless travel-inspired motifs,” insists the brand.

 

“The messenger bird holds a dazzling letter in its beak, the abstract globe is illuminated with shimmering embellishments and the Swarovski swan emblem shines in the brand’s iconic blue.

“The collection showcases sparkling and refined Swarovski elements in clear, blue and pink tones, creating a high-shine appeal, with shoppers able to choose from standalone styles or curated jewellery sets that make brilliant gifts.”

 

REIMAGINED IN BLUE

Swarovski’s Creative Director, Nathalie Colin, says of the collection: “We know that passengers are looking for more exclusive gifts.

 

“This collection has been created to offer something unique to travel-lovers and shoppers whose next adventure is always just around the corner.”

 

The brand highlights three pieces from the collection including a messenger bird carrying a sparkling letter, a globe in ‘shimmering blue’ and finally the ‘Blue Dazzling Swan’ which best encapsulates the history of the brand.

 

“To celebrate the brand’s 125th anniversary, a selection of best-selling designs have been reimagined in Swarovski’s iconic blue,” adds Swarovski.

 

“This includes the ever-popular Iconic Swan line, now available within the travel exclusive collection.”

 

The new exclusive collection launched in GTR on 1 January 2020 and will be available across all channels, including airports, airlines, ferries, cruises, downtown duty free shops.