The year of 12yo old White Horse

By Doug Newhouse |


Diageo GTME has launched its limited White Horse Gold Edition 1890 into global travel retail for an exclusive period between January-June 2014.

 

Steve White, Global Marketing Director of Diageo Global Travel and Middle East, said: “We are thrilled to offer White Horse Gold Edition 1890 fittingly in the Chinese Year of the Horse. In Chinese culture, the horse symbolises power and success, so we are hopeful that the launch of this special blend, crafted to celebrate the Year of the Horse, will echo this sentiment.

 

“We are confident that this limited edition travel retail exclusive will appeal to the Asian traveller.”

 

White Horse Gold Edition 1890 will be available in travel retail outlets in Asia Pacific from mid-December, followed by Europe and the Middle East at a recommended retail selling price of $23 for a one-litre bottle.

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