Zachary Sulkes will take responsibility for all beverage and tobacco purchasing on Norwegian Cruise Line’s fleet of 17 ships.

Cruise specialist Zachary Sulkes has joined Norwegian Cruise Line Holdings (NCLH) as Beverage Category Manager, with responsibility for all beverage and tobacco purchasing on Norwegian Cruise Line’s fleet of 17 ships.

Sulkes, who participated in the third edition of this publication’s TR Talent Pool series, which supports those who have lost their job as result of the coronavirus pandemic, is no stranger to NCLH.

He previously served as Manager of Onboard Revenue for the cruise line between 2001 and 2006 and NCLH was one of his key accounts over a 14-year period when he moved to Bacardi in 2006 to head the company’s cruise sector business.

During this period as International Key Account Manager Cruise, Sulkes led the global transformation of Bacardi’s activities in the cruise sector, developing and executing strategic initiatives. These led to sustained growth, increased profitability and ultimately, a leading market share position.

Sulkes commented: “I’m thrilled to be joining Norwegian Cruise Line Holdings at this pivotal time as we prepare to return to service and again welcome guests back onboard.

“In the meantime, there’s plenty to be done to position NCLH for future success, whether this is by streamlining the purchasing process, working more closely with our partners on efficiencies, or planning the onboard beverage range to satisfy consumer preferences.”

Implementing the Bacardi Bar on Norwegian Cruise Line’s private island named Great Stirrup Cay is among Zachary Sulkes’ (pictured second from left) career highlights.