Philip Morris International (PMI) is to introduce newly designed limited edition Marlboro packaging at Dubai International Airport.

 

The company says this is to mark the 30^th anniversary of Dubai Duty Free (DDF), with this packaging being created exclusively for its world leading Marlboro Red brand and its best-selling cigarette brand Marlboro Gold.

 

These new designs will feature the Dubai Duty Free signature as key elements in the Marlboro Dubai Duty Free Limited Pack Edition, reflecting “the mutual support of the long-standing partnership between PMI and DDF”.

 

PMI said: “The packaging, which was created as a collaborative effort between the two parties, marks the first ever execution in the category to celebrate this landmark event.

 

IMPORTANCE OF LIMITED EDITIONS

“With this celebratory release, PMI has underlined the importance of limited edition novelty offers for the travel retail section, targeting the growing ‘gifters’ segment of adult smokers who are constantly looking for innovation, exclusivity and something that stands out”.

 

Philip Morris International is the category leader at Dubai International Airport, driven principally by the Marlboro brand family and other product propositions catering to a wide audience of ever-changing passengers.

 

PMI added that Dubai International Airport is now positioned to become the world’s largest international airport hub by 2015 and PMI has identified Dubai Duty Free as a key point of business for the foreseeable future.

 

[TOP IMAGE. From left to right: PMI Duty Free GCC Regional Manager – Andreas Reckart; Regional Director PMI Duty Free Middle East & ISC – Arnaud Piorkowski; Dubai Duty Free’s Colm McLoughlin and Sean Staunton; and PMI Duty Free Middle East & ISC Marketing Manager – Tony Semaani].