QDF unveils own brand ‘InPlay’ sports concept
By Doug Newhouse |
Qatar Duty Free (QDF) has proudly launched its debut in-house sportswear concept store called ‘InPlay’ at Doha’s Hamad International Airport (HIA), complete with wide ranges of sportswear, equipment and accessories for children and adults.
The new store aims to offer ‘something for everyone’ from trainers to Oakley sunglasses, Nike shoes, sunglasses, apparel, Arena swimwear and swimming accessories, Babolat tennis rackets and bags, Dunlop badminton sets, squash rackets and gear, plus Zem and Croc shoes, Hickies plastic shoe laces and more.
The new InPlay store also tries to appeal to all types of passengers and ageas passing through HIA, including devoted fans of FC Barcelona, who will find a selection of the famous Spanish champion soccer team’s branded sports kits on sale.
Commenting on the store which is not the first concept created by the QDF team, Senior Vice President Qatar Duty Free, Keith Hunter said: “Qatar Duty Free is delighted to introduce InPlay, a new multi-brand sports concept store that we have developed internally with our retail team.
“We believe we have brought together a strong collection of sporting items, clothing and brands that cater to the type of passengers travelling through Qatar on both business and leisure.
“It is unusual for an airport to carry such an extensive range of sporting apparel, but we know that our customers are going to appreciate the fact that they can pick up a pair of trainers, sunglasses, or a new tennis racket while they are travelling.”
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