[IMAGE GALLERY] Bacardi reports ‘sell-out’ masterclasses on Viking Cinderella

By Luke Barras-hill |

Bacardi GTR hosted a full complement of whisky masterclasses and tutored tastings during the Viking Cinderella Whisky Fair, the first large-scale whisky-focused event run by Viking Line since before the pandemic.

Bacardi Global Travel Retail has released pictures from the popular whisky fair onboard Viking Line’s Cinderella cruise ferry [see gallery below].

The drinks company’s flagship whisky portfolio enjoyed traction among Nordic whisky lovers during the event, which featured several cruises sailing out of Stockholm on 21-23 April 2022.

Global Malts Ambassador Matthew Cordiner led ‘sell-out’ masterclasses for aged single malts Aberfeldy, Aultmore and Craigellachie, alongside food pairings.

A Dewar’s takeover of the onboard cocktail bar demonstrated easy-to-make whisky-based cocktails for home mixology.

Sam Pickard, Director, Europe & Advocacy, Bacardi Travel Retail commented: “The Viking Cinderella Whisky Fair has long been a highlight on our consumer engagement calendar in Europe and the team enjoys it just as much as the whisky enthusiasts.

“The cruise format enables us to talk directly with whisky fans and to help them make new discoveries for their personal collection, while showcasing the breadth of our award-winning Dewar’s collection and our range of aged single malts.”

As part of its mission to foster diversity and inclusion, Bacardi also participated in the ‘Let’s Open Up Over Whisky’ panel held for women in whisky.


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