Jack Daniel’s Tennessee Apple set for GTR roll out; successful US launch

By Andrew Pentol |

Jack Daniel's Tennessee Apple

Jack Daniel’s Tennessee Apple has been successfully launched in the US travel retail and domestic market.

Jack Daniel’s Tennessee Apple is to launch in GTR following its successful roll out in the US travel retail and domestic market.

Initially launched last October in bars, liquor stores and travel retail outlets across the United States, the response was exceptional, according to Brown-Forman Global Travel Retail. Demand for the apple liqueur has also spread to other global markets, according to the company.

Aude Bourdier, Vice President and Marketing Director, Brown-Forman Global Travel Retail said: “Carrying the Jack Daniel’s name ensures that a product will receive a close look by consumers with an interest in authentic brands with a reputation for the highest quality.  American consumers and international visitors gave Jack Daniel’s Tennessee Apple not just a close look but a serious taste test and embraced it to a degree that surpassed even our expectations.


“Subsequently, the demand for Tennessee Apple has moved on to other international markets and we are taking steps to meet that demand.”

Jack Daniel's Tennessee Apple verticleMeanwhile, Gebr. Heinemann is the first travel retailer to list Jack Daniel’s Tennessee Apple through European outlets. It will also launch the product across its Sydney operations in June. During this period,  Jack Daniel’s Tennessee Apple will be rolled out through other GTR retail partners. “People who enjoy Jack Apple will find it to be a deliciously smooth and refreshing apple-flavoured whiskey that is uniquely Jack,” Bourdier remarked.

Crafted from Jack Daniel’s Tennessee Whiskey and apple liqueur, Jack Daniel’s Tennessee Apple is made from the highest quality ingredients to deliver a delicious Jack Daniel’s experience, according to Brown-Forman.

Jef Arnett, Master Distiller, Jack Daniel’s said: “Mr Jack was known for being an innovator and always exploring how to do things differently, including adding different flavours and ingredients. Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples. It’s like a freshly picked apple in a glass of Jack.”

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...


Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend