Yesterday, London Luton Airport (LLA) officially began a £100m ($156m) transformation programme which will see the operator unveil a new ‘future focused’ brand identity.

 

The transformation of the 76 year-old airport, includes the introduction of new retail and F&B units, as well as the development of a new executive lounge, which in itself will include a spa.

 

The aim of the major redesign is to provide a ‘quick, efficient, friendly and convenient passenger experience’ says Luton Airport. “The new look marks the ambition to transform LLA into one of the leading airports serving London and the surrounding regions,” it adds.

 

The redevelopment works are due to start in the New Year and will increase capacity to 18m passengers per year. In order to facilitate the increase in passengers, LLA will make major improvements to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links.

 

LLA says it will also be adding more domestic, European and international destinations to the Airport’s route network.

 

 

The new design is already visible in recent interior renovations and will be rolled out across the remodelled terminal once construction work begins in the first quarter of next year.

 

Clive Condie, Chairman of LLA, comments: “The investment from our shareholders Aena and Ardian is proving to be transformational for LLA. Our ambition is to increase our capacity to 18m passengers per year while putting the customer at the heart of everything we do.

 

“The combination of our talented executive team, led by our new CEO Nick Barton, with the commercial and operational expertise of our shareholders, gives us the perfect blend of knowledge and experience to achieve our aims.”

 

Nick Barton, newly appointed CEO of LLA, added: “The new brand ushers in one of the most exciting periods in our history. It symbolises our ambition to deliver a modern, friendly and convenient airport that offers the best possible experience for holidaymakers, visitors and business travellers alike.”

 

Sophie Dekkers, Director – UK Market, easyJet, also commented: “London Luton Airport is our spiritual home and remains our head office base. The transformation of the airport was a key factor in our commitment earlier this year to double our passenger numbers at London Luton Airport over the next 10 years and we have ambitious plans for growth which will result in an even greater range of business and leisure destinations for our passengers.”