Distell has unveiled a range extension to its popular cream liqueur brand Amarula.

Amarula Ethiopian Coffee will arrive at Big Five Duty Free, Gebr. Heinemann and Dufry Group retail and wholesale locations from January 2021, with the product hitting travel retail shelves from March.

Available in a one-litre bottle (15% ABV), Amarula Ethopian Coffee draws on ethically sourced African ingredients and is infused with Marula fruit and notes of Ethiopian coffee.

ACTIVATION AT JOHANNESBURG AIRPORT

The new sku joins two other flavours: Vanilla Spice and Raspberry and Chocolate & African Baobab.

South Africa headquartered wines & spirits firm Distell is planning a major concourse activation at Johannesburg’s OR Tambo International Airport with tastings and gift-with-purchase opportunities.

Luke Maga, Distell Travel Retail Managing Director, Distell said: “As the original home of coffee, Ethiopia is a name which resonates strongly and has a powerful significance for coffee lovers around the world.

“Flavour innovation plays an important role in the recruitment of new and younger consumers and we’re proud to champion this truly African ingredient and it’s heritage in Amarula’s latest range extension.

Helena Melis, Buyer & Marketing Manager at Big Five Duty Free added: “Amarula is the leading brand in our cream liqueur category and we’re pleased to be collaborating with them for this travel retail launch.

“Amarula Ethiopian Coffee enables travellers to taste Ethiopia’s acclaimed coffee and we are sure they will savour the product at home in cocktails or on its own.”