Accolade Wines and Lotte Duty Free toast wine promotions at Changi

By Faye Bartle |

Martin MacKinnon, General Manager GTR & Regional Sales Director EMEA for Accolade Wines.

Martin MacKinnon, General Manager GTR & Regional Sales Director EMEA for Accolade Wines.

Accolade Wines and Lotte Duty Free have partnered to introduce a series of new promotions on its wine ranges at Singapore Changi Airport.

The promotions are currently running across six Lotte Duty Free Wines & Spirits stores at the airport, where 102 Accolades Wines SKUs are available across brands including Hardys, Grant Burge, Houghton, St. Hallett, Bay of Fires, Brookland Valley, Rolf Binder, Stonier, Leasingham, Banrock Station, Anakena and Mud House.

“The work we are doing alongside Lotte at Changi to drive category sales is typical of the high level of support we give to our travel retail customers,” said Martin MacKinnon, General Manager GTR & Regional Sales Director EMEA for Accolade Wines.

“We are excited to continue partnering with Lotte on promoting our leading premium wine portfolio at a time when passenger numbers are growing quickly at Changi – it’s great to see traffic finally returning to this key travel hub.”

Accolade Wines and Lotte Duty Free promotions at Singapore Changi Airport

A snapshot of the Accolade Wines and Lotte Duty Free promotions at Singapore Changi Airport.

Statistics released in April showed that, for the first quarter of the year, aircraft movements at Singapore Changi Airport reached 36,200, with 2.56 million passenger movements registered, which is 15.6% of pre-Covid-19 levels.

In May, the hub recorded 2,470 million passenger movements, boosting the total number to 6,960 million for the year to date (January to May) – already streaks ahead of the 3,053 million pax recorded for 2021.

The are are five main promotions within the Accolade Wines and Lotte Duty Free promotion series to tempt shoppers.

These include a complimentary exclusive Hardys swirl glass with any two bottles purchased of Hardys Tintara Geology range.

Wine aficionados can also take advantage of the complimentary, exclusive Grant Burge wine chiller bag with any two-bottle purchase of Grant Burge 5th Generation range.

There’s a 15% discount on purchases of any Grant Burge Sparkling and Grant Burge Alfresco wines, as well as a a complimentary pair of crystal wine glasses with any purchase of Hardys Wines above SGD88 (US$63).

The fifth main promotion to highlight is the chance to redeem a premium Vintec Wine Chiller (worth SGD$899/US$642) when buying St. Hallet wines worth SGD3,888 (US$2,777) and above.

“Lotte has a vision to provide a wide selection of wine for their consumers, as well as bringing wines that are unique and exclusive to shoppers,” said Accolade Wines General Manager of Southeast Asia Melinda See.

“We are delighted to be playing a major role in the eclectic nature of the wine offer in their stores at Singapore Changi Airport.”

MacKinnon added: “We are looking forward to a quick recovery for the wines and spirits category at this airport and others in the wider Southeast Asia region.

“We will continue to play our part in that revival with our new and continuing wine promotions.”

Up to 12 more Lotte Duty Free stores will also offer Accolade Wines products and promotions as Singapore Changi’s four terminals reopen in phases.

Accolade Wines General Manager of Southeast Asia Melinda See.

Left: New World wines in the Accolade Wines and Lotte Duty Free promotions at Singapore Changi Airport. Right: Accolade Wines General Manager of Southeast Asia Melinda See.

All of the spaces utilised by Accolade Wines in Lotte stores feature a ‘Taste of Australia’ promotional campaign that educates customers on the different wine regions of Australia, where Accolade is headquartered, as well as the wide geographical spread of Accolade wine brand origins.

Accolade delivers approximately 276 million litres of wine to 130 countries every year.

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