L’Oréal Travel Retail Asia Pacific has joined forces with China Duty Free Group (CDFG) to open a new Armani Beauty flagship store at the cdf Haikou International Duty Free Shopping Complex in Hainan.

The 140sq m boutique is located on L2-19, and follows on from the group’s first Armani flagship which opened in Shenzhen last December.

READ MORE: Armani Beauty & China Duty Free Group open Make-up Lab pop-up in Sanya

A showcase for high-end beauty

The new store is said to offer a series of memorable experiences. Highlights include the Red River – a moving conveyor belt that displays signature makeup products such as the brand’s Power Fabric Foundation, Lip Maestro Satin, Lip Maestro and Lip Power – alongside iconic fragrance collections including Acqua di Giò, Armani Code, Sì, and My Way.

The store also showcases the brand’s haute couture fragrances range Armani/Privé, and anti-aging Crema Nera skincare line.

Customers are invited to experiment with the make-up shades displayed along the Red River, and to experience a one-to-one consultation at the skincare bar.

Another feature is the Armani/Privé Emotion Lab, designed to allow customers to express their creativity through the art of calligraphy, by drawing their emotions on an interactive screen, to discover the Armani/Privé fragrances that are just right for them.

One-to-one consultations to discover the Armani/Privé fragrance collection are also available.

As part of their in-store journey, customers can scan a QR code to discover Face Maestro, Armani Beauty’s pioneering digital make-up artistry service. This advanced tool provides personalised makeup recommendations, and invites shoppers to browse over 200 bespoke looks.

Finally, the new flagship incorporates a wide variety of gifting offerings, and the opportunity to enjoy a one-to-one makeup consultation with an Armani Beauty face designer.