Blockbuster promotion for Mumbai DF and movie Raees

By Charlotte Turner |

Mumbai-DF-Shah-Rukh-Khan-leadIn partnership with Red Chillies Entertainment Mumbai Duty Free is once again offering its customers a chance to meet the world famous Indian actor – aka the ‘Badshah of Bollywood’ – Shah Rukh Khan inside the retailer’s T2 store.

 

Shah Rukh Khan visited the Mumbai Duty Free store on 21 January to check out the promotional area and meet with some customers.

 

The latest campaign, ‘Ticket to Bollywood with Raees’, prompts travellers to spend $100 (minimum) in order to win Raees movie merchandise, autographed posters or a chance to meet the actor, Rukh Khan.

 

Manishi Sanwal, MD, DFS India says: “We at Mumbai Duty Free Store (T2) always ensure that we offer our customers a novel and fun shopping experience with an extra scoop of excitement.

 

PHOTO OPPORTUNITY

Mumbai Duty Free is a joint venture business between two global travel retail operators, DFS Group and Flemingo International.

 

Mumbai-DF-Shah-Rukh-Khan-wide-2

Shah Rukh Khan visited the Mumbai Duty Free store on 21 January to check out the promotional area and meet with customers.

 

“With Raees touted to be the biggest blockbuster of 2017 and SRK fans waiting anxiously for the release, it deemed right to associate with Red Chillies Entertainment once again.

 

“We look forward to repeating the ‘Dilwale’ success through our ‘Ticket to Bollywood with Raees’ campaign. We are hopeful that travellers and fans of Bollywood will see maximum participation.”

 

Mumbai-DF-Shah-Rukh-Khan-wide-1

To help promote the competition and movie, travellers are encouraged to take a ‘selfie’ with a large cutout inside the store, upload it to their Facebook page whilst tagging Mumbai Duty Free Store.

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

International

TR Consumer Forum: Agenda & speakers revealed

Influential speakers will unpack the most effective strategies for understanding and engaging...

Middle East

Saudia Arabia's KKIA unfurls T3 duty free expansion

King Khalid International Airport (KKIA) has unveiled the first stage of its much-vaunted duty...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend