Chivas XV is a major new launch for the luxury whisky.

Travellers from Delhi International Airport had the chance to discover Chivas XV, the newest addition to the Chivas Regal portfolio.

A blended Scotch whisky selectively finished in grande champagne cognac casks, Chivas XV is a major new launch for the luxury whisky.

To support the launch, brand experiences which showcase the spirit and bring to life the consumption moment of ‘Celebrate with XV’ were installed in prominent locations.

Pierre Henry Coppere, Brand Director Scotch Whisky at Pernod Ricard Global Travel Retail commented: “We are looking to challenge conventions on how and when Scotch whisky should be enjoyed with Chivas XV and this vision comes alive in India’s first launch in Delhi Duty Free.

SPIRIT FOR CELEBRATIONS

“We aim to capture traveller’s imagination, inspiring them to consider Chivas XV as a spirit for celebrations and milestones.”

Opening with rich and sweet aromas of marmalade, cinnamon and juicy sultanas, the new Chivas XV blend then transforms into a medley of fruit flavours, butterscotch and caramel toffees, rounding off with a touch of vanilla in its finish.

Ashish Copra, COO, Delhi Duty Free added: “We are committed to provide world class brand experiences to our consumers and are proud to be the launch partners of Chivas XV in India. With the ongoing trend of premiumisation, Chivas XV should become an important part of the Scotch whisky portfolio.”

“Chivas XV features a contemporary new look, while sharing the same iconic bottle shape that helps make Chivas whiskies recognisable around the world.”

It is available with at a recommended retail price of Rs5,140 ($70) for one litre.

Brand experiences were installed in prominent locations to support the launch.