Well known New York design house Coach has introduced its modern luxury accessories and lifestyle brand as a further commitment to the travel retail arena with the establishment of three new stores in Asia.

 

The company reports that these are located at Indonesia’s capital Jakarta Soekarno-Hatta Airport Terminal 3, Singapore Changi Airport Terminal 2 and also onboard the Princess Cruise Majestic Ship, with all three outlets said to be ‘part of Coach’s Modern Luxury concept to provide consumers with a truly elevated shopping experience’, according to the company.

 

The 70sq m Soekarno-Hatta Airport outlet features a ‘dual-gender offering’ with its retail focus primarily on bags, wallets and small leather goods, according to Paulo Colino, Vice President, Coach International.

He said: “This is a real milestone for Coach opening its first domestic airport store in the South East Asia region.

 

INCREASING DEMAND FOR COACH BRAND

“We aim to capitalise on the increasing demand of the Coach brand and rising tourism in Indonesia, while building its brand equity and awareness in the country.

 

“We opened the store at the beginning of January, and initial results have been well above our expectations.”

 

In addition, the company says that its new shop in Changi Airport will mark Coach’s first partnership with LS Travel Asia outside of China. At the same time, Coach is opening a new store on the Princess Cruise Majestic that will mostly serve Chinese passengers.

 

The company says ‘each new store features the brand’s Modern Luxury retail concept’, which it describes as ‘a warm and inviting environment’, which serves as the perfect home to showcase Coach’s newest products designed by Creative Director Stuart Vevers.

 

ALL STORES BEING RENOVATED

Colino concluded: “Along with our new store openings, we have also been focused on the renovation of all of our stores.

 

 

“We have over 50% of our Asian Pacific travel retail shop fleet fitted with our new concept, with Kaohsiung Airport in Taiwan being the latest to be renovated.

 

“The performance of our renovated stores has been very strong, with the concept going down extremely well with our Asian consumers,” he said.