Coty partners with Calvin Klein Inc for CK Everyone fragrance & apparel pop-up

By Charlotte Turner |

CK Everyone Changi Airport Shilla pop-up leadCalvin Klein, Inc., a wholly owned subsidiary of PVH Corp. and Coty’s Calvin Klein Fragrances have partnered to open a unique pop-up shop featuring CK One apparel and the new CK Everyone clean fragrance, at Singapore Changi Airport in a global travel exclusive

 

The pop-up created for Singapore Changi Airport and The Shilla Duty Free Singapore features the new fragrance on a prominent podium alongside CK One underwear, which includes tops and bottoms for men and women.

 

Located at Terminal 3 Departures Transit Hall, the pop-up opened on 19 February and will close on 18 March, 2020.

 

At the pop up travellers can pose for a photo with special kaleidoscopic effects, inspired by the brand’s global advertising campaign ‘I love everyone of me, that explores the many aspects of self’. The pop-up also features a band-tossing game where travellers can win a travel-size fragrance while learning more about the sustainable messages behind the environmentally-conscious CK Everyone fragrance.

 

PERSONALISED SERVICE

Besides personalised fragrance engraving, additional gifts and gift-wrapping services are available with every purchase of the fragrance and underwear.

 

 

Teo Chew Hoon, Group Senior Vice President, Airside Concessions at Changi Airport Group commented: “In partnership with Calvin Klein and The Shilla Duty Free Singapore, we are pleased to launch Changi Airport’s first-ever pop-up, merging beauty and fashion in a single space.

 

“As the demand for clean beauty continues to grow, the eco-responsible CK Everyone fragrance and unique retail concept will appeal to travellers who are increasingly more socially-conscious.”

 

Jeff Lee, Managing Director of The Shilla Duty Free Singapore, also commented: “Here at The Shilla Duty Free Singapore, we take pride in curating not only an ever-growing collection of fragrances, but also in experiences that elevate the customer journey.

 

HOLISTIC RETAIL EXPERIENCE

“With the strong partnership with Calvin Klein and Changi Airport Group, we are very proud to provide not only an exceptional range of products, but a unique and holistic retail experience. We are excited for customers to discover the latest innovations of CK Everyone fragrance and CK One underwear collection.”

CK Everyone podium Changi Shilla DF large

Tom Chu, Regional President, PVH Asia Pacific, added: “We are thrilled to be debuting the newest chapter in the CK One story at the coveted retail space at Changi Airport and The Shilla Duty Free Singapore.

 

“The CK Everyone fragrance and CK One underwear are an exciting moment for Calvin Klein, as we extend this iconic brand beyond fragrance and into fashion for new generation. We are confident that travellers from all over the world will enjoy the unique and immersive experience while shopping the latest from the brand.”

 

The CK One underwear collection features ‘bold accessible pieces designed for the youthful-minded’ including new prints such as repeating roses and logos in men’s and women’s styles.

 

CK Everyone EDT pack shot Coty

CK EVERYONE RETAINS GENDER-NEUTRAL IDENTITY

Items include boxer briefs, and trunks, and crew necks for men and bra tops, bottoms, bodysuits and leggings for women.

 

CK Everyone is classed as a citrus fragrance with ‘zesty organic orange oil’ paired with a ‘blue tea accord and a vibrant cedarwood base’ for a gender-neutral fragrance.

 

“CK Everyone allows you to be 100%,” said master perfumer Alberto Morillas, who is renowned for the original CK One fragrance. “It echoes the ideals of this new generation.”

 

CLEAN AND ENVIRONMENTALLY CONSCIOUS FRAGRANCE

As a clean and environmentally conscious fragrance CK Everyone is vegan and infused with 79% of naturally sourced ingredients.

 

The CK Everyone bottle and packaging were created from recycled materials to honour its purity and simplicity.

 

The ultra-modern transparent glass bottle contains 10% of post-consumer recycled materials and is recyclable with the removal of the pump and, the elastic while the folding carton contains 30% of post-consumer recycled materials.

 

Reinforcing the clean messaging, the minimalistic, monochromatic design details and typography, which is printed with soy-based ink celebrates the authentic, individual, gender-neutral spirit of the scent.

MULTI-TALENTED CAST 

Combining two icons, CK Everyone pays homage to the iconic Calvin Klein underwear waist-band with a signature elastic band on the bottle that can have a second life.

CK Everyone ad campaign Coty

The 100ml EDT is priced at SGD$74 and the 50ml EDT at SGD$57.

 

The CK Everyone campaign features musician Eliot Sumner, model Cara Taylor, skater and photographer Evan Mock, artist MLMA, model Parker Van Noord, and rapper Priddy the Opp.

 

“The cast of CK Everyone celebrates the multiplicity of one in polymorphic visuals portraying an individual tribe of self, a rallying call to the slash generation and the freedom to love everyone,” said Coty.

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