CIDF (China International Duty Free) and DFS Group have opened a tobacco shop-in-shop boutique in the newly renovated DFS Wines and Spirits Duplex at Terminal 2 of Changi International Airport.

 

The ‘Jasmine House’ on the second floor of the DFS Wines and Spirits Duplex, is the ‘first’ premium Chinese tobacco boutique outside China, claims CIDF – a company which specialises in the distribution of products from Chinese brands in travel retail.

 

The new shop will offer customers an opportunity to explore ‘the rich history of premium Chinese tobacco by travelling back in time to a beautiful, luxurious and classical Chinese home of the 1940s’, says CIDF.

 

The store showcases only the most premium and exclusive selection of CIDF’s still-growing portfolio of Chinese tobacco products.

 

A CHINESE GENTLEMAN’S STUDY…

“The concept behind Jasmine House was to create the look and feel of a modern Chinese gentleman’s study, filled with items he may have collected from travels around China,” says CIDF.

 

 

Jasmine House will offer brands such as Diaoyutai, Baisha Harmonization and the newly launch F132 – a ginseng infused tobacco product based on Chairman Mao’s smoking preferences.

 

Fred Combe, CEO and Founder, CIDF comments: “CIDF is delighted to launch the Jasmine House, the first ever luxury Chinese tobacco boutique in the world, in the beautiful, new DFS Wines and Spirits Duplex in Singapore Changi Airport.

 

“As the leading multi-category marketer of Chinese consumer brands in Duty Free, CIDF prides itself on showcasing the finest of Chinese brands with the best consumer engagement experience. The Jasmine House represents a masterpiece in classic Chinese luxury.”

 

RETHINKING TOBACCO DISPLAYS

Brooke Supernaw, Senior Vice President Spirits, Wine, Tobacco, Food and Gifts, DFS Group, adds: “DFS’ Terminal 2 Wines and Spirits Duplex is inspired by the heritage of craftsmanship in the wine, spirits and tobacco worlds and we’re thrilled to partner with CIDF to bring that strong Chinese tradition to life for our customers through the Jasmine House.

 

“From the exceptionally curated collection to the eye-catching details, we’re confident the Jasmine House will delight travellers looking to explore the rich heritage of premium Chinese tobacco.”

 

Jayan Lad, Design Director for FILTR says that CIDF’s portfolio of Chinese brands offered a ‘unique opportunity’ to reinterpret the presentation of tobacco products and accessories to smokers of legal age in travel retail.

 

“We established key design pillars of authenticity, sophistication and attention to detail to beautifully curated an inspiring and immersive environment.

 

“The project has been absolute pleasure for FILTR to work on and we’re confident that this fantastic outcome for CIDF and DFS represents ‘best-in-class’ in terms of a premium retail experience, for high-demand Chinese products, for the travelling Chinese consumer.”