Est?e Lauder has teamed up with Nuance-Watson Singapore to launch its new travel retail exclusive fragrance Emerald Dream at Singapore Changi Airport.

The companies describe the new launch as extensive with traces of Emerald Dream featured throughout terminals one and two, from the huge promotion in the central shops, to merchandising displays in the wing shops. Added to this are large posters positioned along walkways with the additional support of visual space.
Nuance-Watson says that sales have been performing exceptionally well, ‘achieving +18% above target’ since its launch in January. It adds that this is partly attributable to the massive visual support that helps increase visibility and creates awareness.
‘We are proud to continuously focus on newness, bringing exclusive launches to Changi Airport’ said Nuance-Watson's Executive General Manager, Mr. Ken Tse.Stefan Herzog, Vice President/General Manager Est?e Lauder Travel Retailing, Asia Pacific added: ‘It is exciting to work with retail partners and airport authorities that have a keen interest in supporting product launches. Partnerships like this result in a win-win for everyone.’
In terms of the offerings, Emerald Dream EDP 50ml is being offered at S$59.50 ($38.77), while the Emerald Dream EDP DUO (2 x 50ml) is on sale at S$101.00 ($65.81). The Emerald Dream palette is also available at S$53.00 ($34.53) based on February 2007 prices which were correct at the time of writing. (1 SGD = 0.651662/USD and 1 USD = 1.53454 SGD-Ed).