Ferrero Travel Market is presenting its latest tablet and biscuit innovations to buyers at this week’s TFWA Asia Pacific show, exhibiting as part of the FNA stand (Basement 2-H28).
Asia is a key market for Ferrero, and a region where it enjoys significant market share, driven by its presence in the premium chocolate category, and by Ferrero Rocher in particular.
With strong distribution for Ferrero’s portfolio across Asia, the company is looking to introduce its new biscuit and tablet products initially through key airports in Singapore and Hong Kong, along with Seoul, Taipei, Kuala Lumpur, Bangkok and Shanghai.
Banking on La Biscotteria
Ferrero’s new La Biscotteria concept is targeting the under-developed biscuits segment of the global travel retail market. It includes two striking new concepts from two of the company’s well-known brands: Kinder Cards T (2×3), and Nutella Biscuits T12 & T22.
Both products were introduced to Asian markets earlier this spring, following their initial reveal at the TFWA World Exhibition last October. For many regional buyers, the Singapore show will represent the first opportunity to experience the products first-hand.
This summer also sees the roll-out of Ferrero Rocher Tablets to the Asia region. Available in three flavours – milk, dark 55% cocoa and white – these tablets provide a new way for consumers to enjoy the brand, and capitalise on the demand for sharing and treat-sized products. They are presented in a travel retail exclusive multi-pack of 3 x 90g.
Ferrero Travel Market General Manager Sergio Salvagno noted: “Asia is a massive market for Ferrero and while we are still not quite back to pre-pandemic levels, recovery is proceeding and we’re delighted to see our much-valued Asian customers now able to travel internationally again.
“We’re confident that our new biscuit and tablet ranges will be as popular with Asian consumers as they are already proving to be with travellers in Europe, the Middle East and the Americas.”