Lagardère Travel Retail has formally announced the unveiling of its 1,480sq m ’full Aelia Duty Free Departure store’ in Auckland International Airport.

 

The company says that passengers travelling through Auckland can now ‘discover global and local brands in an engaging world class retail environment, showcasing the best of luxury products from various categories’, including alcohol, perfume and cosmetics, confectionery, technology, sunglasses, local gourmet, gifts and wellness products.

 

LARGEST PACIFIC REGION PROJECT TO DATE

Commenting on the completed offering, Matthieu Mercier, CEO of Lagardère Travel Retail in Pacific said: “It’s been our largest project to date in the Pacific Region and every tiny detail has been well considered and tailored for the passengers travelling through Auckland Airport.

 

“We’re very proud to offer a world-class shopping experience, matched with award-winning customer service, in a store that is premium and accessible – but not intimidating.”

 

 

‘FOUR KEY PILLARS’ CONCEPT

The store concept has been ‘driven’ by the Aelia Duty Free concept known as the Four Key Pillars, which consists of the following: The Art of the Gift; Facilitation; Care and Here; and Nowhere Else.

 

Lagardère Travel Retail says the new retail offer captures ‘a strong sense of place’ through design elements such as the hexagon honeycomb ceiling evoking the special role Manuka Honey plays in the health products of New Zealand. A new themed area comprising ‘New Zealand Gifts’ has also been allocated a premium store position, offering a selection of local gifts and souvenirs, confectionery, wellness products and gourmet food.

 

The store also includes a luxury showcase for the Chanel beauty brand showcased through its latest global counter, while Marc Jacobs, Karen Walker, Carolina Herrera, Keihl’s, Urban Decay, M.A.C. Cosmetics and Tom Ford are all present as part of the ‘extensive and exclusive range of luxury perfume and cosmetic brands’.

 

 

IN-STORE SAMPLING

These also benefit from the in-store presence of the so-called ‘Scentatorium’ table, which is available for customers to sample those fragrances they are interested in.

 

Aelia adds: “Committed to delivering interactive experiences and unique high quality digital brand activations, this innovation allows tailored and customised messaging to the diverse mix of passengers travelling through Auckland Airport.

 

“A world first digital activation from Coty featuring personalised labelling and interactive discovery screens has also been unveiled in Aelia Duty Free.”

 

AELIA NOW HAS SEVERAL STORES AT AUCKLAND

Lagardère Travel Retail currently operates several stores at Auckland Airport, including Aelia Duty Free, RELAY, tech2go, Victoria’s Secret Beauty & Accessories, M.A.C. Cosmetics, Kiehl’s, Hub Convenience and Eye Love. The retailer made its debut at Auckland back in July 2015 and now operates both in-store and on-line.

 

[Lagardere Travel Retail competes directly with Aer Rianta International (ARI) at Auckland Airport, where ARI has also doubled its existing retail footprint, so bringing to a close the second phase of its six-month refurbishment project. See link: https://www.trbusiness.com/regional-news/asia-pacific/aris-the-loop-refurbishment-completes-at-auckland-airport/133101]