Lacoste has opened a new 80sqm duty free store in Kota Kinabalu, Malaysia; the first in Lacoste’s Malaysia portfolio to be opened in partnership with Valiram.

 

The new 3,000sq m store is located in Jesselton Downtown duty free, which is adjacent to the main tourist ferry terminal.

 

“We are thrilled to open this store in Jesselton Downtown duty free,” says Jean-Louis Delamarre – CEO Asia Pacific & Global Travel Retail.

 

“This opening will allow us to further enhance our presence in Asia.”

 

Lacoste rates itself as one of the ‘strongest players’ in travel retail with more than 170 boutiques worldwide.

 

“Lacoste reinforces the consumer experience, enhancing channel specific product offering and visual merchandising,” it adds.

 

“Looking to the future, Lacoste continues to leverage the travel retail channel, strengthening or expanding in new geographical areas, developing new channels (online duty free and cruises) and new ways of connecting with consumers before, during and after their trips.”