Lacoste has opened a new 95sq m boutique with Chinese travel retailer CNSC within its Sanya Duty Free Plaza in China.

 

Located on the second floor the store follows the Le Club Concept Evolution in its appearance and fit out.

 

Following the opening Lacoste says it is committed to strengthening and expanding into new territories, in addition to developing its business across travel retail channels including online, duty free and on cruise ships.

 

It will also aim to improve and enrich the ways in which it connects with its consumers before, during and after their trips,

 

“Travel retail, offers a unique opportunity to connect with consumers and highlight the brand all over the world,” said the brand.