Fashion brand Lacoste has expanded its travel retail presence in Hainan with the opening of a new boutique inside Haikou Xinhaigang Store, the largest duty free shop in the world.

The space has been fitted out with Lacoste’s new travel retail-exclusive store design, as recently unveiled at Paris Charles de Gaulle. 

Lacoste said that the Hainan opening extends the vision to Asia Pacific travellers, with the space delivering an “unforgettable” experience to “croco-loving” travellers. 

The brand joins a line-up of over 800 international and domestic brands at Haikou Xinhaigang Store.

Lacoste’s new shop design takes inspiration from the brand’s crocodile motif and its signature green hue. A wall print also pays homage to Lacoste’s founder René Lacoste.

Inside, an optimised journey features a curated area with popular travel products, including polo shorts. Lacoste is also offering a Lunar New Year capsule collection.

The brand added that it had experienced a “strong” start to 2024, and that it expects to open more travel retail boutiques in the first quarter.

Last year, Lacoste has opened a duty free boutique at Singapore Changi Airport Terminal 4. Today it operates a global network of over 170 stores.