L’Occitane’s Sol de Janeiro makes Asia Pacific TR debut with Heinemann

By Trbusiness Editor |

L'Occitane Sol de Janeiro Sydney Airport

The Sol de Janeiro pop-up at Sydney Airport.

Sustainable beauty and wellness company L’Occitane Group has introduced its Brazilian-inspired premium skin and body care brand Sol de Janeiro into Asia Pacific travel retail, in partnership with Heinemann Australia.

The debut is being supported by a high-profile, summer-themed animation in Sydney Airport’s international departures area. The introduction, which follows launches in Europe and Americas travel retail, highlights the group’s new multi-brand approach within the GTR channel.

The colourful Sydney installation incorporates an interactive photo booth, where travellers can take selfies with different props, then download them to their devices using QR codes. Social media sharing is encouraged, using the hashtags #soldejaneiro and #soldejaneirotrapac

Showcasing Sol de Janeiro’s spirit of Brazil

L’Occitane Group Managing Director Global Travel Retail Estelle de Bure commented: “We are thrilled to introduce Sol de Janeiro’s first-ever travel retail counter in Asia Pacific with Heinemann Australia here in Sydney. We extend our heartfelt gratitude to Heinemann for its unwavering support in building a strong foundation for Sol de Janeiro in travel retail Asia Pacific.

Sol de Janeiro Sydney Airport L'Occitane

The summer-themed animation features the same bright yellow and turquoise shades of the brand’s packaging.

“With its sandy beaches and dynamic energy evoking Rio de Janeiro, Sydney provides the perfect backdrop for this colourful animation. As we approach the summer season, this launch is impeccably timed to resonate with travellers, especially the burgeoning Generation Z demographic, who are increasingly gravitating towards the brand’s empowering message of self-confidence and body positivity. We encourage travellers to join the movement, to confidently flaunt what makes them distinct and authentic.”

Heinemann Asia Pacific Director, Purchasing (Beauty and Liquor, Tobacco & Confectionery) Ranjith Menon noted: “Partnering exclusively with L’Occitane Group to bring Sol de Janeiro from Rio to the shores of Asia Pacific has been a delight.

L'Occitane Sol de Janeiro Sydney Airport

Travellers are invited to discover the extensive Sol de Janeiro product portfolio, and share their selfies on social media using designated hashtags.

“This animation at Sydney Airport promises to be a feast for the senses and aligns seamlessly with our commitment to offering unique experiences to travellers. We are excited to see travellers interact with the pop-up, embrace their uniqueness and become a part of Sol de Janeiro’s uplifting narrative.”

The Sol de Janeiro product portfolio

Sol de Janeiro, which means “Sun of January”, aims to evoke the essence of Brazilian summers with its product portfolio. Co-founder and CEO Heela Yang was inspired by Brazil’s confident, body-positive philosophy, as evidenced by the brand’s ‘Love it. Flaunt it. You’ve got it.’ motto.

The Sol de Janeiro portfolio comprises body care, haircare, and fragrance. Key ingredients include native Brazilian fruits and nut butters. The yellow and blue packaging is designed to mirror the country’s golden beaches, sunshine and blue skies. All products are vegan-friendly, sulphate- and cruelty-free.

L'Occitane Sol de Janeiro Sydney Airport

Sol de Janeiro’s hero product, the best-selling Brazilian Bum Bum Cream, is featured prominently throughout the Sydney pop-up.

The Sydney launch animation showcases Sol de Janeiro’s best-selling Brazilian Bum Bum Cream. Globally, one product is sold every eight seconds, according to the brand. The body moisturiser formula features guaraná. Native to the Amazon, this ingredient incorporates a highly concentrated form of caffeine, proven to stimulate microcirculation for tighter-looking skin.

Sol de Janeiro’s signature scent, Cheirosa 62, is also featured prominently at the Sydney pop-up. The fragrance incorporates notes of pistachio, salted caramel and vanilla. Its name references the year 1962, the year the anthemic ‘The Girl from Ipanema’ song was composed.

READ MORE: Beauty brand L’Occitane Group secures B Corp certification

READ MORE: L’Occitane International posts double-digit sales growth for FY2024 Q1

 

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