L’Oréal Paris Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to mark the Lunar New Year with a space themed pop-up at Sanya International Duty-Free Shopping complex in Hainan, China.

Running throughout January 2023, the pop-up spotlights L’Oréal Paris’ newly launched travel retail exclusives in jumbo sizes, offering extra value for money.

These are: Revitalift Filler Eye Cream for Face (65ml) and Youth Code Ferment Pre-Essence (115ml).

All those who purchase a jumbo exclusive receive a L’Oréal Paris travel deluxe mini set.

“We are pleased to celebrate the Year of the Rabbit with the launch of our exclusive travel retail jumbo bestsellers providing good value to our shoppers,” said Arnaud Darde, General Manager of L’Oréal Paris Travel Retail Asia Pacific.

As shoppers enter the striking red and gold pop-up, brand ambassadors are on hand to transport them into the ‘L’Oréal Paris space odyssey’, aided by visual elements and interactive retailtainment.

Consumers can get creative by customising their own ‘spaceship’ and launching their personalised new year wishes into space.

All those who take part are rewarded with an exclusive L’Oréal Paris festive foldable tote bag.

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To enhance the experience, a 30-minute festive light is being displayed at the pop-up at weekends.

To bring the offline experience to life in the digital realm, L’Oréal Paris collaborated with top Chinese celebrity actor 徐海乔 and KOLs 毛小星Ryan and 明仔和二毛子 for a talk-show livestreaming.

The event was broadcasted on CDFG’s Weibo and WeChat channels on 14 January 2023, during which they shared their secrets to maintaining youthful and radiant skin during the festive season.

Added Darde: “This well integrated offline to online collaboration will certainly help to create a seamless consumer experience and generate more excitement for travellers across Asia Pacific.”