M1nd-set Hainan series: Top 5 reasons shoppers choose Hainan DF shops

By Charlotte Turner |

We can now reveal the latest column from the m1nd-set ‘Monthly Hainan Insights’ series, exclusive to TRBusiness, furthering our mission with the Swiss research firm to keep readers fully informed on the rapidly evolving consumer trends of Hainan’s duty free shoppers.

‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise’.

This month m1nd-set reveals that 87% of Chinese travellers will continue travelling to Hainan in the future and 58% expect to increase their travel frequency to Hainan even after international travel is permitted again.

The leading consumer insights firm also shares that self-treat is the reason why 67% of shoppers make a purchase in Hainan’s duty free shops.

Interestingly, 26% of shoppers maintain that Hainan’s duty free shops provide good value for money (the leading reason for shopping there) and 20% believe they present a good opportunity to test or trial products.

*Fieldwork conducted in Q2 2021 using m1nd-set’s unique database of international travellers. For more information on m1nd-set, contact: [email protected]

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