Marcolin Group has boosted its position in China through the opening of a new subsidiary in Shanghai.

Marcolin Shanghai, based at the Plaza 66 commercial complex in downtown Jing’an District, will support local stakeholders, while improving efficiencies in response to consumer demand.

The Italy-headquartered eyewear manufacturer has been present in China for seven years, during which time it has built its understanding of the Chinese market through a joint venture with Ginko Group.

The aim of the new subsidiary is to increase organic growth in the market and secure the supply chain.

OVERSIGHT OF MAINLAND CHINA 

Meanwhile, market-specific products and fitting and design processes will benefit from close relationships with Chinese key account clients.

Kevin Cheung, Marcolin Head of APAC, commented: “China is likely to be one of the few major economies to expand in the near future. We are thrilled that our company decided to invest here, opening its own subsidiary even in this historical period. We look at 2021 and the years to come with optimism.

“The new branch will cover the whole of Mainland China, in conjunction with the other subsidiaries of the Asia Pacific region: Hong Kong, Singapore and Sydney.”

Marcolin’s global network consists of 14 worldwide branches in Europe (Benelux, DACH, France, Italy, Nordics, Spain, UK), Russia, the Americas (US, Brazil), Asia (Hong Kong, Shanghai, Singapore) and Australia (Sydney).

It possesses joint ventures (Mexico, UAE) and distributes its products in more than 125 countries.

As reported, the company opened a subsidiary in Sydney, Australia last year to hand sales, after-sales assistance and customer care services for Australia and New Zealand.